How will UX and Design thinking influence how executives fund product development in the future?

Design thinking has been around for a while. UX has been around for a long time.

Human-centered engineering was being talked about even when I went to university a long, long time ago, but it seems that the world has cottoned on to the whole idea of discovery.

UX

In UX, one of the patterns is Lean UX from Joshua Seiden and Jeff Gothelf. There’s a couple of different versions of design thinking out there. One from Stanford and one from IDEO.

All pretty much have the same ethos:

How can we really fill the funnel with work in product development when we don’t have that much confidence that we’re going to get the value?

Treat ideas as assumptions to be validated

A lot of the time people build business cases for some piece of product development, that they’re going to earn…