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What is a product, platform and service?

5 min readApr 5, 2023

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This article makes references to the Kanplexity guide, which can be downloaded, free of charge, here.

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If you have people in product development or product management, in Scrum for example, if you have a product owner who’s supposed to be on the hook for maximizing value … what is the product?

(I have a podcast episode on what is value, which is available here….)

Product is not project and vice versa

A lot of people conflate product with project even if I explain what product is.

It’s almost as if there’s an automatic substitution of the words.

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I like what Bas Vodde, one of the co-creators of Large Scale Scrum (LeSS) says: “A product does not have scope”.

“A product does not have scope”

I thought yes! A product is for the long term. A project has a beginning, a middle, and an end.

We have lots of long-term initiatives. Are they all products then is the question.

I like what Craig Larman says, paraphrasing so it is not exactly what he said, but “a product is…

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John Anthony Coleman
John Anthony Coleman

Written by John Anthony Coleman

Helping leaders balance short-term execution & long-term adaptiveness. Founder Orderly Disruption. Co-founder Evolved Institute. Co-author, Kanban Guides & SGEP